We turned Tina’s Uterus into a workplace for pain.

While most ads sugarcoat menstrual pain, we went full throttle into the real, raw, and often ridiculous experience women face every month. “Tina’s Uterus,” became a workplace for pain, where employees brainstorm creative ways to bring Tina misery. It was dark, it was hysterical, and it was brutally honest—just like the way women talk about their periods. The result? Motrin didn’t just offer relief; it became the brand women trusted to truly understand their pain. We saw a 185% sales increase and turned a neglected product into a social media hero.