We turned sleep into a surreal adventure.

In a market flooded with sleep promises, Sleep-Eze needed to stand out. So we created a surreal, unforgettable spot that redefined what a good night’s sleep really brings—a better morning. Directed by The Perlorian Brothers, the campaign featured a nudie suit, a duck named Clementine, and our hero (and his alter-ego) delivering sleep in an ice cream truck. Because sometimes, the best way to show the power of a good night’s sleep is with a little bit of absurdity.