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Patrice Pollack

SVP, Executive Creative Director

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We let Canadians test drive a car without putting a single mile on it.

Dealerships have always struggled to drum up interest for highly anticipated cars still on the assembly line. After all, who buys a car without taking it for a test drive first? For Cadillac’s first-ever luxury electric vehicle, we found a way for Canadians to experience the car—without putting a single mile on it—giving both dealers and buyers exactly what they wanted.

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