Patrice Pollack
SVP, Executive Creative Director
We let Toronto FC fans write the playbook to keep their star.
Toronto has always struggled to hold on to its star athletes. So when TFC signed Italian football icon Lorenzo Insigne—Il Magnifico—fans were caught between excitement and the fear of watching another legend leave. But a city isn’t just where an athlete plays—it’s where they live. As a proud sponsor of Toronto FC, Mastercard used Priceless moments to help fans convince Insigne that this city is worth calling home—by creating the ultimate Toronto guidebook, crowd-sourced by the people who know it best: TFC’s biggest fans.
