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Patrice Pollack

SVP, Executive Creative Director

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We broke Pumpkin Spice out of its seasonal cage.

Summer is a season. Fall is a season. The holidays? A season. Know what’s not a season? Pumpkin Spice. It’s a flavour. International Delight wanted to break free from the shackles of Big Coffee and liberate Pumpkin Spice from its seasonal limits. We gave people the freedom to sip it whenever, wherever, and however they want.

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